Now that the holiday season is upon us, it's a busy time for many Etsy shops. Coming up with a list of holiday tags and switching out the tags in some of your old listings is a great way to get some extra views and get your shop seen.
When making tags, consider what people would naturally search for. You can make variations of those natural search terms to cast a wider net.
If you are looking for some ideas for tags, one thing that I like to do is take a look at some other people's listings.
1. Run an Etsy search that brings up your items as well as some similar items from other shops.
2. Click on an item from another shop. That item should have a good amount of sales/reviews. Bonus points for items that have well-developed tiles.
3. Once you click on the item, scroll all the way to the bottom.
You will see "Explore related searches" and "Explore more related searches."
These provide some great examples of tags that you can use for some of your items.
The item here was an "I Speak Spanish" pinback button from my Etsy shop.
If I was selling a similar item, this is what I would look at. As you can see my shop has over 25,000 sales. A good example doesn't necessarily have to have such a huge number of sales. I would say aim for shops with at least 1,000 sales because they know what they are doing.
As you can see, the title is well-developed. It has maximized the space allowed.
TIP:
If you are selling an item that has done well in the past, you may be leery of messing with the title and tags. That's totally understandable. Most Etsy advice says "don't mess with items that already sell well."
There's a little trick you can do, however.
Just make a copy of that listing and create a new listing with a different title and tags that feature holiday keywords.
For example, if you are selling:
Baguette Diamond Ring, Half Eternity Baguette Diamond Wedding Band, Stacking Ring
Create a copy, and rename it to something like:
Baguette Diamond Ring, Half Eternity Baguette Diamond Wedding Band, Christmas Gift, Holiday Jewelry
Top Etsy Tags for The Holiday Season
If you are looking for some tag ideas to get ready for Christmas, there are some that naturally work well when people search for gifts.
Gift
A variant on the word "gift" makes for a perfect holiday tag. While "gift" is a good Etsy tag throughout the year, it is even better during the holiday rush. Gift by itself is a pretty useless tag, but if you combine it with something you sell, then it can be a great tag to bring in some traffic.
Examples:
Coffee Mug Gift, Stocking Gift, Quote Mug Gift, Bead Jewelry Gift, Gift for the home.
Stocking Stuffer
One of the most popular holiday tags is the phrase "stocking stuffer." Why not make it a bit better by using some keywords that are related to what you are selling. If you are running out of tag ideas, "stocking stuffer" is a great tag for the holidays.
Also, make sure that the items you sell can actually fit in a stocking.
It is important for your tags to be relevant, especially if you are paying for Etsy ads. You don't want to lose money on clicks for search results that are not relevant to those who are searching for something specific.
Stocking Stuffer Decal
Stocking Stuffer Toy
Holiday Specific Terms
Terms like Christmas, Holiday, Festive, Seasonal, Winter, etc. are great tags to be combined with the item you are selling. If you are selling a reindeer sweater, consider tags like:
Christmas Sweater
Holiday Sweater
Winter Sweater Gift
And so on...
Conclusion
Taking time to get your shop ready for the holiday season can reap big rewards. I would say create holiday listings around the beginning of November. Etsy can take time to formulate them into their search. Also, to speed things up, consider advertising your holiday listings. Advertising your listing can speed up Etsy's indexing.
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